UK cinema admissions gradually declined to an all-time low of just 54 million in 1984. Since that time, the advent of the multiplex, and record levels of investment in improving the theatrical experience (still ongoing), have seen admissions recover such that since 2000, they have remained (sometimes significantly so) above 150 million.
We have discussed why we think that the popularity of the cinema has remained the same for the last few years and why we thought it hasn’t decreased. Our ideas were that even though we are able to watch movies and films at home, it doesn’t have the same atmosphere. Also if you watch it at home, on your own, then you are not able to socialise with your friends, so it is not the same experience. So our idea of ‘Escape’ can help this problem of not socialising.