Monthly Archives: February 2016

Market Research – Questionnaire

From today we established that we will probably conduct our market research through means of a questionnaire. The short-listed questions are: 1.How often do you visit the cinema? Weekly | Monthly  | Every 2-3 months | Every 3-6 months | Every 6-12 months 2. … Continue reading

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THE BRIEF

THE BRIEF Hi All, We wanted to provide you with some top tips from Andy Edge (our commercial director, and one of the judges!) If you want to grab his attention, he is particularly interested in the areas below: – … Continue reading

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Top 10 Advertising Strategies

Actually you will notice there are more than 10!! Try to think ways that each of these could be applied to boosting teenager attendance at cinemas… Top Advertising Strategies Appeal to Emotion Advertisers will generally issue a promise that the product … Continue reading

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Notes from Susan

The Odeon’s slogan is ‘Fanatical About Film’… should we incorporate this into our campaign… eg. ‘We’re fanatical about film… are you?’ – suggesting that if you are not you are not cool?!

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